AT&T Global Business Sales Kickoff - “Family Reunion”

Business Challenge:
With a “Family Reunion” theme in the can the client needed an agency resource
with experience in animation to develop and bring the concept to life for the main event session.

Keenan Creative Forces Solution:
We borrowed from a classic American staple: the traditional summer family picnic,
applying picnic-icon imagery for the main theme graphic, then adapting it
to screen dress animations for each individual main event speaker.

Client Feedback:
“Kudos to the team at KCF, who were invited to the picnic at the 11th hour, but delivered on our
challenge to awaken our national sales meeting theme with their tasty “home-style” approach to the animations.”

— Global Events Director, AT&T