AT&T 2012 National Sales Kickoff – “Accelerate”

Business Challenge:
Client sought a meeting theme and execution that meshed the “accelerating” pace
of industry as a whole and AT&T’s fast-paced network solutions.

Keenan Creative Forces Solution:
We turned the word “Accelerate” into a meeting mantra, leveraging it to build a contemporary,
unifying and inspiring design “emblem”, infusing it with myriad meeting sub-themes, and featuring
it in all meeting communications and event media.

Client Feedback:
“The “A” in accelerate as designed by KCF won us over completely and the agency
did a great job adapting their unique and contemporary designs for all of the
on-site communications deployed at our premier national meeting.”

— Global Events Director, AT&T