Business Challenge:
Company is in planning for merger and desired a new corporate mark that meshed aspects of
the current mark with the merging company’s established business image and branding.

Keenan Creative Forces Solution:
We borrowed something old and combined with something new: Marrying CLC Preferred Pensions’
contemporary branding color scheme and typography with a traditional business-themed icon.

Client Feedback:
“The new mark that Keenan Creative Forces developed is the perfect mesh of branding we’ve projected
to the business world in recent years and where we’re going as a company with our new merger partner.“

— Principle, CLC Preferred Pensions